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  • Claude Code Skills

Claude Code Skills

Built-in slash commands for content creation, SEO, and brand strategy.

Overview

SecureStartKit ships with 4 Claude Code skills - slash commands that automate content creation and growth tasks directly from your terminal. Skills live in .claude/skills/ and are automatically available when you use Claude Code in your project.

Available Skills

/write-blog - AI Blog Writer

Research keywords and write full SEO-optimized blog posts.

What it does:

  1. Searches for low-difficulty, decent-volume keywords in your niche
  2. Presents 5 keyword opportunities for you to pick
  3. Generates a complete MDX blog post with:
    • Proper frontmatter (title, description, date, category, tags)
    • JSON-LD structured data
    • Internal links to existing pages
    • Citations from real sources
    • Sitemap entry

Usage:

claude
> /write-blog
# Researches keywords, picks the best one, writes the post

> /write-blog "how to secure your SaaS"
# Writes about a specific topic

/comparison-page - Competitor Comparison Pages

Build high-converting "[Product] vs [Competitor]" pages that rank for comparison keywords.

What it does:

  1. Researches the competitor's features and positioning
  2. Creates a structured comparison page with feature tables
  3. Adds FAQ schema, breadcrumb JSON-LD, and proper meta tags
  4. Generates SEO-optimized content targeting "vs" keywords

Usage:

claude
> /comparison-page
# Asks which competitor to compare against, then builds the page

/brand-frame - Brand Strategy Framework

Define your brand's strategic positioning and audit existing pages for consistency.

What it does:

  1. Walks you through the Controlled Exposure Formula
  2. Defines your brand voice, tone, and positioning
  3. Audits existing pages against your brand frame
  4. Outputs a comprehensive brand strategy document with actionable recommendations

Usage:

claude
> /brand-frame
# Interviews you about your brand, then audits and documents

/weekly-free-tool - Free Tool Page Builder

Build keyword-targeted free tool pages that drive organic traffic.

What it does:

  1. Reviews existing free tools in your project to avoid overlap
  2. Finds high-value keyword opportunities for free tools
  3. Generates a complete tool page with:
    • Working interactive UI
    • WebApplication JSON-LD schema
    • FAQ section with structured data
    • "How to use" guide
    • "Last updated" timestamp

Usage:

claude
> /weekly-free-tool
# Researches keywords, picks the best opportunity, builds the tool

How Skills Work

Skills are markdown instruction files stored in .claude/skills/. When you type a slash command in Claude Code, it reads the corresponding skill file and follows its instructions to complete the task.

Skill File Structure

.claude/skills/
├── write-blog/
│   └── SKILL.md
├── comparison-page/
│   └── SKILL.md
├── brand-frame/
│   └── SKILL.md
└── weekly-free-tool/
    └── SKILL.md

Each skill file contains:

  • Description of what the skill does
  • Step-by-step instructions for Claude to follow
  • Quality checks and validation rules
  • Output format specifications

Creating Custom Skills

You can create your own skills by adding a new directory under .claude/skills/ with a SKILL.md file:

---
name: my-skill
version: 1.0.0
description: What this skill does
allowed_tools:
  - Read
  - Write
  - Edit
  - Glob
  - Grep
---

Instructions for Claude to follow...

Requirements

  • Claude Code CLI installed
  • Works with any Claude Code plan
  • Skills are project-local (included in the template source code)