Claude Code Skills
Built-in slash commands for content creation, SEO, and brand strategy.
Overview
SecureStartKit ships with 4 Claude Code skills - slash commands that automate content creation and growth tasks directly from your terminal. Skills live in .claude/skills/ and are automatically available when you use Claude Code in your project.
Available Skills
/write-blog - AI Blog Writer
Research keywords and write full SEO-optimized blog posts.
What it does:
- Searches for low-difficulty, decent-volume keywords in your niche
- Presents 5 keyword opportunities for you to pick
- Generates a complete MDX blog post with:
- Proper frontmatter (title, description, date, category, tags)
- JSON-LD structured data
- Internal links to existing pages
- Citations from real sources
- Sitemap entry
Usage:
claude
> /write-blog
# Researches keywords, picks the best one, writes the post
> /write-blog "how to secure your SaaS"
# Writes about a specific topic
/comparison-page - Competitor Comparison Pages
Build high-converting "[Product] vs [Competitor]" pages that rank for comparison keywords.
What it does:
- Researches the competitor's features and positioning
- Creates a structured comparison page with feature tables
- Adds FAQ schema, breadcrumb JSON-LD, and proper meta tags
- Generates SEO-optimized content targeting "vs" keywords
Usage:
claude
> /comparison-page
# Asks which competitor to compare against, then builds the page
/brand-frame - Brand Strategy Framework
Define your brand's strategic positioning and audit existing pages for consistency.
What it does:
- Walks you through the Controlled Exposure Formula
- Defines your brand voice, tone, and positioning
- Audits existing pages against your brand frame
- Outputs a comprehensive brand strategy document with actionable recommendations
Usage:
claude
> /brand-frame
# Interviews you about your brand, then audits and documents
/weekly-free-tool - Free Tool Page Builder
Build keyword-targeted free tool pages that drive organic traffic.
What it does:
- Reviews existing free tools in your project to avoid overlap
- Finds high-value keyword opportunities for free tools
- Generates a complete tool page with:
- Working interactive UI
- WebApplication JSON-LD schema
- FAQ section with structured data
- "How to use" guide
- "Last updated" timestamp
Usage:
claude
> /weekly-free-tool
# Researches keywords, picks the best opportunity, builds the tool
How Skills Work
Skills are markdown instruction files stored in .claude/skills/. When you type a slash command in Claude Code, it reads the corresponding skill file and follows its instructions to complete the task.
Skill File Structure
.claude/skills/
├── write-blog/
│ └── SKILL.md
├── comparison-page/
│ └── SKILL.md
├── brand-frame/
│ └── SKILL.md
└── weekly-free-tool/
└── SKILL.md
Each skill file contains:
- Description of what the skill does
- Step-by-step instructions for Claude to follow
- Quality checks and validation rules
- Output format specifications
Creating Custom Skills
You can create your own skills by adding a new directory under .claude/skills/ with a SKILL.md file:
---
name: my-skill
version: 1.0.0
description: What this skill does
allowed_tools:
- Read
- Write
- Edit
- Glob
- Grep
---
Instructions for Claude to follow...
Requirements
- Claude Code CLI installed
- Works with any Claude Code plan
- Skills are project-local (included in the template source code)